FORTUNE rankings

View FORTUNE’s full list of the World’s Most Admired Companies rankings

Top 50 FORTUNE World’s Most Admired Companies:

 1.  Apple

 2.  Google

 3.  Berkshire Hathaway

 4.  Southwest Airlines

 5.  Procter & Gamble

 6.  Coca-Cola

 7.  Amazon.com

 8.  FedEx

 9.  Microsoft

10. McDonald's

11. Wal-Mart Stores

12. IBM

13. General Electric

14. Walt Disney

15. 3M

16. Starbucks

17. Johnson & Johnson

18. Singapore Airlines

19. BMW

20. American Express

View the full top 50 list

Since 1997, Hay Group has partnered with FORTUNE magazine to identify and rank the World's Most Admired Companies. The study also reveals how they win their strong reputations.

Candidate companies include the FORTUNE 1000, Global 500 and top non-US companies. To determine which companies have the strongest reputations, we ask 15,000 top executives, directors and financial analysts to rate companies overall and relative to peer organizations.

The World’s Most Admired Companies study examines nine attributes of reputations:

  1. Innovation
  2. People management
  3. Use of corporate assets
  4. Social responsibility
  5. Quality of management
  6. Financial soundness
  7. Long-term investment
  8. Quality of products/services
  9. Global competitiveness

View the 2011 FORTUNE World’s Most Admired Companies rankings