The definitive study of corporate reputation has returned in the Chinese Year of the Dragon.
Annually since 1997, Hay Group has partnered with FORTUNE® magazine to survey the top business executives, directors and analysts to rank the World’s Most Admired Companies® – and to find out how they earn their reputations.
We ask more than 15,000 people to rate their peers in nine categories:
- People management
- Use of corporate assets
- Social responsibility
- Quality of management
- Financial soundness
- Long-term investment
- Quality of products/services
- Global competitiveness
The study is carried out by Hay Group Insight, the survey research division of Hay Group.