FORTUNE rankings

View the full list from previous years of the World’s Most Admired Companies rankings

Top 50 FORTUNE World’s Most Admired Companies of 2012:

 1.  Apple

 2.  Google

 3.  Amazon.com

 4.  Coca-Cola

 5.  IBM

 6.  FedEx

 7.  Berkshire Hathaway

 8.  Starbucks

 9.  Procter & Gamble

10. Southwest Airlines

View the full top 50 list

11. McDonald's

12. Johnson & Johnson

13. Walt Disney

14. BMW

15. General Electric

16. American Express

17. Microsoft

18. 3M

19. Caterpillar

20. Costco Wholesale


Since 1997, Hay Group has partnered with FORTUNE magazine to identify and rank the World's Most Admired Companies. The study also reveals how they win their strong reputations.

Candidate companies include the FORTUNE 1000, Global 500 and top non-US companies. To determine which companies have the strongest reputations, we ask 15,000 top executives, directors and financial analysts to rate companies overall and relative to peer organizations.

The World’s Most Admired Companies study examines nine attributes of reputations:

  1. Innovation
  2. People management
  3. Use of corporate assets
  4. Social responsibility
  5. Quality of management
  6. Financial soundness
  7. Long-term investment
  8. Quality of products/services
  9. Global competitiveness

View the 2012 FORTUNE World’s Most Admired Companies rankings