Responding to a changing marketplace
Think global, act local. It’s a phrase often heard around environmental issues, but in reality it’s exactly the challenge facing the world’s leading FMCG companies.
- How do you translate your global brands for each local market?
- How do you manage relationships with multiple local retailers, all in competition with each other?
It takes a particular culture, a particularly complex organisational structure and particularly effective leadership – areas in which Hay Group has proven expertise.
Through working with companies such as Procter & Gamble, Unilever, Cadbury Schweppes and many more, we understand the global nature of FMCG businesses. More importantly, we understand what it takes to instill a performance management culture that inspires employees at all levels, and how to support your staff through the mergers, acquisitions and restructures that are necessarily frequent in any FMCG company.
We can also help with challenges such as: