HRMarketing is a practical toolkit designed to help HR professionals think more like marketeers. Strategic thinking, self confidence, impact and influence, organisational awareness and building partnerships — once the defining qualities of marketing professionals — are now key competencies for HR.
Whether you’re an HR manager, business partner, administrator or specialist, a sound knowledge of policy and process is no longer enough. Good communication skills are no longer enough. You have to win your internal customers’ attention, talk their language and deliver on the things that matter to them.
So we’ve distilled the marketing profession’s creativity, ideas, tools and competencies into HRMarketing: a toolkit of the tips and techniques that provide HR with a fresh perspective.
It challenges you — and your team — to:
Think big
Grapple with the purpose of life for HR: what you do, why you do it and who you do it with. Build a bigger picture of the world, and of HR’s place in it, by looking beyond your organisation.
Act small
Focus. Acknowledge the constant and varied demands that you face. Act on the things that matter. Drop the things that don’t.
Make an impression
Think about your reputation. Find out what HR is really famous for around your organisation. Remember that HR has a mandate to fire up others’ imaginations, desires and dreams. Now plan your communications to ensure delivery.
