Who’s heard of your best-selling shampoo in Curitiba? To bring brands into growth markets needs a unique set of skills, a special type of organization and talented leaders. We work with global FMCG companies like Procter & Gamble, Unilever and Cadbury Schweppes to help them be effective local players.
Spreading FMCG brands around the world
It may be household name where you live. But how do you market a brand to people who have never heard of it? This is the challenge facing leading FMCG companies as they expand into the world’s growth markets. It means ‘translating’ their brands for each market – and dealing with many retailers who are all in full-blooded competition with one another. To ‘act local’ while thinking like a multinational takes some special qualities: the right culture, a complex structure and very effective leaders.
We’ve helped some of the world’s most successful FMCG companies – including Procter & Gamble, Unilever and Cadbury Schweppes – to work this way. So we understand the FMCG business and we are particularly skilled at creating performance cultures that inspire employees at all levels. Hay Group helps FMCG companies to:
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